Media kit

Randall Yates is the founder and publisher of The Lenders Network and a builder of organic lead engines in mortgage and real estate. Fifteen years in YMYL search, he has taken three properties from zero — one to more than half a million monthly visitors and 15,000 leads a month — working solo, without paid acquisition.

He has negotiated lead contracts with national lenders including Quicken, Carrington and NAF, and works in the parts of search most commentary never reaches: what happens after the click, whether the lead gets called, and whether traffic ever turns into revenue.

He can speak to how Google's YMYL and EEAT standards reshaped financial publishing, what AI Overviews are doing to mortgage search traffic, and why most lead-generation businesses fail at follow-up rather than acquisition.