Randall Yates
Randall Yates is a mortgage and real estate SEO strategist based in Dallas, Texas. He is the founder of The Lenders Network and co-founder of VA Loan Network and Vet Home Search.
Over a fifteen-year career in YMYL search, Yates has built three organic properties from zero — the largest reaching 527,281 monthly visitors and generating 15,000 organic leads per month, solo, with no ad spend and no team. His work spans the full stack of organic lead generation: content architecture, technical SEO, EEAT compliance, CRM integration, lead routing, and operator dashboards.
His current focus is VA Loan Network, which grew from nothing to over 50,000 monthly visitors in its first two years, and LRG Realty, a local brokerage site that went from near-zero visibility to over 22,000 monthly organic visitors in the same period — both built using the same systematic content and SEO architecture.
Yates specializes in the niches Google polices hardest: mortgage, real estate, and financial services. His approach treats EEAT and YMYL compliance as architectural decisions made before the first page is published, not retrofits applied after a ranking loss.
He is available for press inquiries and expert commentary on mortgage trends, SEO strategy, AI content automation, and organic lead generation.