Three properties. One of them I lost — that one taught me the most.
Every traffic and ranking figure below is verifiable in Semrush or Search Console. I show the decline as readily as the climbs, because anyone who only shows you the climbs hasn't been in this long enough.
The Lenders Network
LOST TO YMYL527,281 monthly visitors. 15,000 organic leads a month. ~$250K/month at peak.
Zero to 527,281 monthly organic visitors and 15,000 organic leads a month. At peak it held 135,349 ranking keywords and six-figure lead contracts with national lenders including Quicken, Carrington and NAF, with Salesforce-based routing feeding a ~500-agent referral network.
Then Google's core updates targeting YMYL content took 99.9% of it inside a year. I learned what Google wants from financial content the expensive way — and everything since has EEAT in the architecture from the first page, not bolted on after.
VA Loan Network
LIVEFrom nothing in two years to 50,338 monthly visitors and 37,100 ranking keywords — 4.1 million impressions in the last 28 days at an average position of 8.3. Over 80% of tracked keywords sit on page one, and ChatGPT and Gemini now send traffic directly.
The site is only half of it. I built the CRM integration, lead routing, drip system, commission audit and operator dashboard — 4,809 leads in the database and a live command center that runs the business.
LRG Realty
LIVEA local brokerage site that was effectively invisible to Google in August 2024. Twenty-four months later it runs 22,070 monthly organic visitors on 7,259 ranking keywords, up 60% and still climbing — outranking Zillow and Realtor.com on its own market's terms.
Built part-time on someone else's business, using the same content system. The architecture replicates on any local real estate market in the country.
